Throughout history ... in legend, folklore, and song,  there has stood this lone , solitary  figure  of strength , independence and courage. The man in black.  This tequila is a tribute to men like Paladin,  Zorro and Johnny Cash who wore the dark attire that cloaked them in mystery...he may have been a hero or a scoundrel, but all who encountered him knew that he was a force to be dealt with. He was The Man in Black.